LIFESTYLE + APPAREL BRANDING
I designed this visual identity for a self-branding project in 2015. Roots & Branches encourages exploration and adventure while remaining true to the where one came from. It's a brand rooted in origin, whether that be rural or urban, it represents steady personal growth.
For this project, I was personally inspired by the drive and determination of my grandparents, who ran their own small business called Branch's in San Jose, CA for the majority of their lives. It was their creativity and entrepreneurial spirit that fostered my own creativity at a young age. The brand identity is built around the logo, a minimalist geometry that subtly tells the story of a mountain rooted in soil, yet always growing branches.