EDUCATIONAL PROGRAM BRANDING
PSUGD DESIGN COMPETITION FINALIST
Invention Bootcamp is an extracurricular program for high school students interested in math and science (STEM) college majors, like engineering, computer programming, architecture, biology, etc. The program aims to inspire them to pursue these professions and encourages problem-solving, creative thinking, and hands-on learning.
The visual identity was designed to give each student (only 25 are accepted to the program) an identity among a united group. Each logo unifies the program as a program that encourages out-of-the-box. The identity touches on traditional design principles, like complementary colors, and challenges viewers and participants to think differently. Innovation comes from inspiration and fearless creative solutions. The Invention Bootcamp identity encourages innovative thinking at a young age while still keeping the program fun and experimental for participants.