FEATURE REQUEST Case Study: Soundtrack
CASE STUDY & UX/UI DESIGN
INSTAGRAM + SPOTIFY
After recognizing limitations with Instagram's video upload feature, I set out to solve the problem. As a user who doesn't always want to include the original audio in a scenic video clip, but also didn't want to just upload a silent video, I addressed the video upload limitations.
As a way of making Instagram more engaging and customizable for its users, I found a solution in partnering with one of the music industry's leading music streaming apps. Spotify is an international application that has pioneered music discovery, streaming, playlist interactivity, and artist following. By partnering with Spotify, Instagram can boost its user base, increase user-engagement, allow users to customize the audio on their video uploads, create a platform for free artist promotion and marketing through fan-uploaded videos, and offer Spotify in-Instagram user engagement with their platform.
Soundtrack is a feature that benefits users and musicians alike, while increasing Instagram and Spotify user engagement. This interactive Instagram feature allows users to place their stamp on their video uploads and share their favorite artists and songs with their followers. Followers can easily discover new music by checking out which song and artist is tagged in the video or they can click the link under the video to easily toggle between Spotify and Instagram.
INSTAGRAM-SPOTIFY FEATURE REQUEST UX/UI DESIGN & DECK DESIGN
Desktop Chrome Extension UX/UI