ILLUSTRATE YOUR SKYLINE
COMMUNITY-BASED CREATIVE CAMPAIGN
CAMPAIGN VISUAL IDENTIY + BRAND/CONCEPT BOOK + ADVERTISING VIDEO
Illustrate Your Skyline is a hypothetical creative campaign inspired by art education, urban street art from collaboratives like The Bushwick Collective, and architecturally constructed environments. It's a campaign meant to inspire all types of people to explore their creativity through illustration and large-scale community-based design installations.
Campaign illustrations are submitted by all different types of community members and reproduced as large-scale vinyl decals that are then applied to the exterior of skyscrapers, monumental pieces of architecture, and constructed community environments. The illustrative illustrations are meant to inspire people to express their creativity and thoughts through doodling, drawing, and illustrating.
Campaign Marketing Video
Creative Direction, Videography, Video Editing, and Audio Editing by Ashley Branch
Audio Clips Copyright:
"Empire State of Mind" (2009) by Jay-Z & Alicia Keys
Written by: Angela Hunte, Alicia Keys, Alexander Shuckburgh, Burt Keyes, Jane't "Jnay" Sewell-Ulepic, Shawn Carter, Sylvia Robinson
Produced by: Al Shux
Label: Roc Nation, Atlantic
"My Friends Never DIe" (2013) by Odesza
"Oceans" by Jay-Z
Producers: Jay Z (exec.), Boi-1da , Darhyl "Hey DJ" Camper, Hit-Boy, Jerome "J-Roc" Harmon , Kyambo "Hip Hop" Joshua, Marz, Mike Dean, Mike Will Made It, No I.D., Pharrell Williams, Swizz Beatz, The-Dream, Timbaland, Travis Scott, Vinylz, WondaGurl
Labels: Roc-A-Fella, Roc Nation, Def Jam
CAMPAIGN BRAND ILLUSTRATIONS
CAMPAIGN PHOTOGRAPHY STYLE
All photographs taken in New York City by Ashley Branch
The campaign book shows the inspiration behind the project, the community submitted illustrations, the importance of community based art, and the building mockups that show how the art would be installed on the building facades.