Ashley Branch

Ashley Branch is a visual and product designer with a passion for abstract thinking, telling stories, marketing, advertising, and creating memorable visual identities.

ILLUSTRATE YOUR SKYLINE


COMMUNITY-BASED CREATIVE CAMPAIGN

CAMPAIGN VISUAL IDENTIY + BRAND/CONCEPT BOOK + ADVERTISING VIDEO

 

Illustrate Your Skyline is a hypothetical creative campaign inspired by art education, urban street art from collaboratives like The Bushwick Collective, and architecturally constructed environments. It's a campaign meant to inspire all types of people to explore their creativity through illustration and large-scale community-based design installations. 

Campaign illustrations are submitted by all different types of community members and reproduced as large-scale vinyl decals that are then applied to the exterior of skyscrapers, monumental pieces of architecture, and constructed community environments. The illustrative illustrations are meant to inspire people to express their creativity and thoughts through doodling, drawing, and illustrating. 

 

Campaign Marketing Video

Creative Direction, Videography, Video Editing, and Audio Editing by Ashley Branch

Audio Clips Copyright:

"Empire State of Mind" (2009) by Jay-Z & Alicia Keys

Written by: Angela HunteAlicia KeysAlexander Shuckburgh, Burt Keyes, Jane't "Jnay" Sewell-Ulepic, Shawn CarterSylvia Robinson

Produced by: Al Shux

Label: Roc Nation, Atlantic

"My Friends Never DIe" (2013) by Odesza

"Oceans" by Jay-Z

Producers: Jay Z (exec.), Boi-1da , Darhyl "Hey DJ" Camper, Hit-BoyJerome "J-Roc" Harmon , Kyambo "Hip Hop" Joshua, Marz, Mike DeanMike Will Made ItNo I.D.Pharrell WilliamsSwizz BeatzThe-DreamTimbalandTravis ScottVinylzWondaGurl

Labels: Roc-A-FellaRoc NationDef Jam

CAMPAIGN BRAND ILLUSTRATIONS

CAMPAIGN PHOTOGRAPHY STYLE

All photographs taken in New York City by Ashley Branch

CAMPAIGN BOOK

The campaign book shows the inspiration behind the project, the community submitted illustrations, the importance of community based art, and the building mockups that show how the art would be installed on the building facades.

 

Ashley Branch © 2018

ab89designs@gmail.com